The launch of our Autumn/Winter collection 2016/17 that defines Zobia as a brand
THE COLLECTION – “What’s the DNA of the Brand”?
Is focused on 3 groups/genre that forms a tight focused collection:
1. Classic English tailoring – slim fitting cuts of suits 2 and 3 pieces, jackets/blazers, coats shirts and accessories to match.
2. Club wear: casual semi formal smart shirts with detailing and utilitarian mixed with African prints binding and trimming on pockets, plackets collars, sleeves and cuffs; mainly contemporary fabrics such as plain cotton, stretch cotton and stretch wool, lining, silk denim and stretch denim based, fusing with African prints
3. Dedicated African print collection - "African Renaissance" of suits, jackets, ¾ length jackets and coats, bikers jackets, overshirt jackets and very strong range of shirts in bold vibrant colours that expresses the deep cultural heritage of craftsmanship all very edgy
These 3 groups works together to communicate the same message of easy dressing, comfort, and style from day to night
The emphasis on the collection is small/compact, balanced and focused and above all, quality – a combination of craftsmanship, material, and finishing of the product and to be maintained it season to season.
Our price of each product reflects accurately, its value and quality and guaranteed to stay consistent season-to-season – Keyword “Consistency”
The products therefore, exhibiting a balance between commercial appeal and press worthy pieces. This way the collection is a mix of best sellers and distinctive items to create buzz, telling the story, and excitement